Digital Fundraising Campaign:

Designed and delivered a seven-day digital fundraising campaign for a non profit organisation, raising over £5,000 through multimedia storytelling and live online engagement. The campaign increased visibility, mobilised supporters, and secured funding to expand programme activities.

Social Media Public Awareness Campaigns:

I manage social media across multiple platforms, developing and leading campaigns that support advocacy, engagement, and organisational goals. My work focuses on audience-centred content, platform-specific messaging, and data-informed optimisation, with close monitoring of analytics to track performance and refine strategy.

Examples:

• Led a social media campaign for an NGO amplifying frontline humanitarian organisations’ perspectives on preventing attacks on aid workers and reducing civilian harm in armed conflict. The campaign increased public engagement on protection issues and mobilised action through the hashtags #NoMoreAttacks and #ActForHumanity.

• Led global 16 Days of Activism against Gender-Based Violence social media campaigns, bringing together 40+ local and international organisations. The campaigns used culturally attuned reels, digital carousels, and calls to action, increasing engagement by 50% and extending conversations into youth-led community workshops in East Africa.